Weatherization Plus provides excellent insulation services to Central Kentucky but their website was not doing all it could to bring in new business. They came to DBB for a brand workshop followed by a website redesign along with a logo refresh.
Taking insights from their workshop, I rewrote their website copy to be more user friendly. The previous copy was written solely with SEO in mind but provided little value to customers. I condensed and reworked it to retain SEO value while being more useful and engaging to visitors. That user-friendly approach carried over in the design phrase, as I focused on a less cluttered layout with simpler navigation.
While they weren't looking for a new logo, they realized it could use some improvements. I simplified the main mark, removing unnecessary shadow lines and flattening the bottoms for a greater sense of stability. Instead of two different sans serif typefaces, I put their name and tagline in the same typeface but in different weights and sizes for contrast. Finally, their original logo was horizontal and not conducive to social media profiles or other compact containers, so I created a “WP” lockup to give them more flexibility across various applications.
In the months following our work, Weatherization Plus reported a tremendous increase in leads and new business from the website.
Weatherization Plus Logo Before and After
Weatherization Plus Website Before and After
Before
